2026 S.O.M New BLUE HEAVEN BH3

The 4th generation of the BLUE HEAVEN, first introduced in 2007, is finally here.

This new model is an Advanced Model, with significant improvements to its core performance.

• Gear Ratio:
  • Hi:  6.3 : 1 (99cm)
  • Pw: 4.9 : 1 (77cm)
• Drag Power: 7kg
• Drag Washer: Carbon
• Line Capacity: PE4-600m / PE1.5-800m / PE1.2-1000m
• Weight: 435g
• Color: Dark Silver

Key Features:

• The world's first lever drag reel equipped with a drag click mechanism. Developed through extensive testing and refinement, this unique mechanism incorporates technology adapted from the waterproof cover design of the 3rd-generation model.
  Please Note: The spool is not compatible with previous-generation BLUE HEAVEN models.

• Improved waterproof performance. Building on the waterproofing technology introduced in the OGM100, the BLUE HEAVEN incorporates several advanced sealing features to improve durability and water resistance.
  These include a waterproof cap for the angular contact ball bearing, an oil seal around the handle shaft, a spool cap to prevent water intrusion, and a waterproof trap around the spool shaft.

• Drag Power Memory Ring now included as standard. The BLUE HEAVEN features a clearly marked drag adjustment ring that displays the drag force at each click (notch), allowing anglers to quickly check the drag setting at a glance.
  Each notch provides approximately 0.5kg of drag adjustment, while the MAX position adds an additional 2kg of drag force.
  This precise adjustment system allows anglers to fine-tune drag pressure with confidence, ensuring smoother and more controlled fights with powerful fish.

• Newly Designed L-Shaped Drag Lever. The BLUE HEAVEN features an upgraded L-shaped drag lever, designed to support the advanced techniques of experienced anglers. The refined design provides a more comfortable and secure fit for your fingertips, allowing precise and intuitive drag control while helping to prevent line tangles during fishing.

• Carbon & Stainless Steel Drag System. The BLUE HEAVEN features an advanced drag system combining high-durability carbon drag washers with a composite drag plate made from aluminium and stainless steel. This combination delivers smooth drag engagement, powerful braking performance, excellent durability and efficient heat dissipation, ensuring reliable and consistent drag performance during demanding fights with powerful fish.

   

   

• BLUE HEAVEN – Easy Spool Replacement. One of the signature features introduced by Studio Ocean Mark (SOM) since the original BLUE HEAVEN L series. The innovative spool replacement system allows anglers to quickly and easily change spools, even on a rocking boat, providing greater convenience and flexibility during offshore fishing.

Please read the warranty policy carefully before purchasing a JDM (Japan Domestic Model) Rods/Reels.

The JDM Rod/Reels come with a Japan domestic warranty (which is the Japanese standard) and it is effective one year from the date of purchase to the original purchaser. There is no warranty card for reels, and you only need to provide the purchase receipt for claiming it. A warranty card will come with most of rods (except some low-price rods) and you need to provide it along with the purchase receipt.

The warranty does not cover claims arising from normal wear and tear, improper use or neglect or servicing. However, you have a chance to replace the broken section of the rod(multi-piece rods) or the whole rod(one-piece rods) within the one year warranty period(except some low price rods).This warranty service is available to use only one time and there is an excess fee (written on the warranty card) occurs. Also there is a $50 of international shipping fee occurs.

These rods/reels are only sold in Japan and no service or repair are available in Australia and we need to send them back to Japan. The service and repair fee will be quoted by manufacturer, and we charge a $50 of international shipping fee.

We will do our best to provide appropriate repair assistance given the nature of the damage.  

Note: We accept warranty repair / service requests from existing customers but are unable to accommodate the requests for items purchased at another store.

日本国内型号渔竿、渔轮保修须知

请在购买日本国内型号渔竿、渔轮前阅读保修条款。

本店的日本国内型号渔竿、渔轮在进口时附带的是日本国内保修卡（条款符合日本国内标准）。保证书从购买之日起生效，有效期为一年，仅限原购买者有效。一般来说，本店日本进口渔竿会附带一张日本保修卡（一些低价入门杆除外），在送修时需要与购买凭证一起出示。本店日本进口渔轮一般不会附带日本保修卡，送修是仅需提供购买凭证即可。

正常使用痕迹、疏忽所造成伤害和错误使用或维护所造成的损伤不在保修范围之内。在一年保修期内，客户可以一次性使用相应保修卡更换受损渔竿的一节（多节杆）或整支（一节杆）。保修卡只能使用一次，而且需要支付出险费（金额在保修卡上列出）和国际运费（通常为$50）。渔轮如出现问题，厂家技术员会判断损坏原因，并只对制造过程中的缺陷进行质保。

因为日本本地进口渔竿和渔轮在澳洲没有维修点，所以我们在您申请保修时需要将它们送回日本维修或更换。不在保修期内或是不在保修范围内的渔具，厂家会对修理的的费用进行报价，本店也会收取$50的国际运费。

本店会尽我们的最大努力去服务我们的客户，和日本本地厂商一起向客户提供优质的维护和维修服务。

注意： 本店只向本店的客户群体提供售后服务，无法向非本店出售商品提供售后维修服务。

Coastal Fishing Tackle Online shopping gives customers secure, easy & convenient shopping.

Order Process

1. Unless previously quoted, you accept that if any unforeseen additional freight costs occur we will contact you and given the choice to either continue with your order and incur additional freight charges or cancel your order and receive a full refund.

2. Once payment has been accepted, we will process your order within 1-3 days and dispatched unless otherwise advised.

3.  We will contact you via email if delays in shipping occur.

4.  All prices are correct at time of publication, however we reserve the right to alter prices for any reason. If this happens after you have ordered a product, we will contact you prior to processing your order.

5. Due to changing market forces and other extenuating circumstances that affect product availability, and price stability we reserve the right to withdraw any product we advertise and change prices without notice.

Information contained throughout the web pages is believed to be accurate at the time of publishing. There may be misprints, human errors or omissions. We reserve the right to make changes and corrections in prices, products and specifications without notice.

We reserve the right to alter the agreed price if an incorrect price was caused by a software fault, error.

Payments method

We accept below payments method:

• Online payment (Paypal, Credit Card, AfterPay, ZIP Pay)
• Bank Deposit
• Cash payment (Local pickup)

 - Australia Domestic Shipping

• Orders over $150, Sydney Metro Areas : Free
• Orders over $150, size under 3kg weight/cubic (All other areas) : Free
• Orders under $150, size under 3kg weight/cubic : $8
• Orders more than 3kg in weight/cubic will be calculated during checkout.

• FREE Pick up is available from 60 Frenchs Road, Willoughby NSW during the opening hours.

 - International Shipping 

• Shipping costs will be calculated at checkout. For bulky items such as rods, please contact us (info@coastalfishing.com.au) for a shipping quote.
• When shopping internationally you may incur customs charges, duties and GST from your Governments Customs Service. In most cases, any customs or import duties are charged once the parcel reaches your country.  These charges are the responsibility of the person receiving the parcel and Coastal Fishing Tackle will not pay for or reimburse you for any of these charges and duties. 

* Items over 1m can't be delivered to a PO Box or Parcel Locker (only a residential address or business address).

** In the very rare case that an order incurs a higher postage rate than displayed (bulky items etc), Coastal Fishing Tackle reserves the right to request an additional postage charge and you will have the option to either cancel the order or continue with the order and incur the additional postage charge.

 - Shipping Time Frame

We will contact within 2 business days if any problem arise regarding your order otherwise all orders will be shipped within 1-2 working days after payment is cleared. You will be notified by email once your order has been shipped. Standard delivery is approximately 1 to 4 business days for metropolitan areas and approximately 4 to 10 business days to other areas.