{"product_id":"2026som-new-blue-heaven-bh3","title":"2026 S.O.M New BLUE HEAVEN BH3","description":"\u003cp\u003eThe 4th generation of the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eBLUE HEAVEN\u003c\/strong\u003e, first introduced in 2007, is finally here.\u003c\/p\u003e\n\u003cp\u003eThis new model is an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAdvanced Model\u003c\/strong\u003e, with significant improvements to its core performance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGear Ratio:\n\u003cul\u003e\n\u003cli\u003eHi:  6.3 : 1 (99cm)\u003c\/li\u003e\n\u003cli\u003ePw: 4.9 : 1 (77cm)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eDrag Power: 7kg\u003c\/li\u003e\n\u003cli\u003eDrag Washer: Carbon\u003c\/li\u003e\n\u003cli\u003eLine Capacity: PE4-600m \/ PE1.5-800m \/ PE1.2-1000m\u003c\/li\u003e\n\u003cli\u003eWeight: 435g\u003c\/li\u003e\n\u003cli\u003eColor: Dark Silver\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe world's first lever drag reel equipped with a drag click mechanism. \u003c\/strong\u003eDeveloped through extensive testing and refinement, this unique mechanism incorporates technology adapted from the waterproof cover design of the 3rd-generation model.\u003cbr\u003ePlease Note: The spool is not compatible with previous-generation BLUE HEAVEN models.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo2.jpg?v=1791824285\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved waterproof performance\u003c\/strong\u003e. Building on the waterproofing technology introduced in the OGM100, the BLUE HEAVEN incorporates several advanced sealing features to improve durability and water resistance.\u003cbr\u003eThese include a waterproof cap for the angular contact ball bearing, an oil seal around the handle shaft, a spool cap to prevent water intrusion, and a waterproof trap around the spool shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo3.jpg?v=1791824285\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrag Power Memory Ring now included as standard.\u003c\/strong\u003e The BLUE HEAVEN features a clearly marked drag adjustment ring that displays the drag force at each click (notch), allowing anglers to quickly check the drag setting at a glance.\u003cbr\u003eEach notch provides approximately 0.5kg of drag adjustment, while the MAX position adds an additional 2kg of drag force.\u003cbr\u003eThis precise adjustment system allows anglers to fine-tune drag pressure with confidence, ensuring smoother and more controlled fights with powerful fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo4.jpg?v=1791824286\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewly Designed L-Shaped Drag Lever. \u003c\/strong\u003eThe \u003cspan style=\"font-size: 0.875rem;\"\u003eBLUE HEAVEN\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e features an upgraded \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eL-shaped drag lever\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e, designed to support the advanced techniques of experienced anglers. \u003c\/span\u003eThe refined design provides a \u003cspan style=\"font-size: 0.875rem;\"\u003emore comfortable and secure fit for your fingertips\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e, allowing precise and intuitive drag control while helping to prevent line tangles during fishing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo5_00.jpg?v=1791824285\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCarbon \u0026amp; Stainless Steel Drag System.\u003c\/strong\u003e The BLUE HEAVEN features an advanced drag system combining high-durability carbon drag washers with a composite drag plate made from aluminium and stainless steel. This combination delivers smooth drag engagement, powerful braking performance, excellent durability and efficient heat dissipation, ensuring reliable and consistent drag performance during demanding fights with powerful fish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo6_00.jpg?v=1791824285\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBLUE HEAVEN – Easy Spool Replacement.\u003c\/strong\u003e One of the signature features introduced by \u003cspan\u003eStudio Ocean Mark (SOM)\u003c\/span\u003e since the original BLUE HEAVEN L series. The innovative spool replacement system allows anglers to \u003cspan\u003equickly and easily change spools, even on a rocking boat\u003c\/span\u003e, providing greater convenience and flexibility during offshore fishing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/BH3-photo7.jpg?v=1791824285\" alt=\"\"\u003e\u003c\/p\u003e","brand":"S.O.M","offers":[{"title":"BLUE HEAVEN 5Hi\/R-D(26)","offer_id":67544561451236,"sku":"SOM-26BH3-HiR","price":1573.0,"currency_code":"AUD","in_stock":false},{"title":"BLUE HEAVEN 5Hi\/L-D(26)","offer_id":67544561484004,"sku":"SOM-26BH3-HiL","price":1573.0,"currency_code":"AUD","in_stock":false},{"title":"BLUE HEAVEN 5Pw\/R-D(26)","offer_id":67544561516772,"sku":"SOM-26BH3-PwR","price":1573.0,"currency_code":"AUD","in_stock":false},{"title":"BLUE HEAVEN 5Pw\/L-D(26)","offer_id":67544561549540,"sku":"SOM-26BH3-PwL","price":1573.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2285\/7189\/files\/bh3.jpg?v=1791824337","url":"https:\/\/coastalfishing.com.au\/products\/2026som-new-blue-heaven-bh3","provider":"Coastal Fishing Tackle","version":"1.0","type":"link"}